Prepare for Moshiach by Learning About Moshiach

The simple intention is that from the Kinus Hashluchim must come good resolutions as to how each shliach needs to prepare himself and to prepare all the Jews in his place and in his city, etc., to greet Moshiach Tzidkeinu, by his explaining the subject of Moshiach, as explained in the written Torah and the oral Torah, in a way that it can be accepted by every single one according to his intellect and understanding, including and especially—by learning the subjects of Moshiach and Geulah in a way of wisdom, understanding, and knowledge. And being that this is the avodah of this time, thus it is understood that this is relevant to every Jew, without any exceptions.

(Sicha of the Rebbe, Parshas Chayei Sara, 5752)